HLYM launches the 18th Yamaha Balik Kampung Road Safety Campaign 2016 – “Fokus di jalan, Bukan di tangan”

Bentong,Pahang ,25th June 2016 – Hong Leong Yamaha Motor Sdn. Bhd (HLYM) (46829-P) launched its 18th Yamaha Balik Kampung Road Safety Campaign 2016. This is a corporate social responsibility campaign jointly organized by HLYM and the Malaysia Motorcycle & Scooter Dealers Association (MMSDA), with the aim to instill safety awareness to all motorcyclists, and was officiated by the Minister of Transport, YB Dato Sri Liow Tiong Lai.

This year’s road safety campaign is themed “Fokus di jalan, bukan di tangan”, which addresses the use of mobile phone during motorcycle riding.  Dato’ Jim Khor, Managing Director of HLYM, commented “According to the Malaysian Institute of Road Safety Research (MIROS), human error due to negligence and carelessness contributed the most in fatal motorcycle road accidents. This includes the use of mobile phone while riding. Motorcyclists should be reminded of such hazards and the importance of safe riding, especially as they head back to their hometowns to celebrate Hari Raya with their families.”

As done previously, the 15-point safety check for all brands of motorcycles, along with consultation to motorcyclists on the importance of periodic maintenance, were provided to the public free of charge. To further enhance safety awareness, HLYM had also initiated a 7 point self-check system to educate the public and to instill collective responsibility on the subject of road safety amongst fellow motorcyclists.

Some of the co-sponsors such as Fung Keong Rubber Manufactory (M) Sdn Bhd (FKR tyre) and NGK Spark Plugs Malaysia Berhad will station their technical advisors on site in each of the campaign locations to educate motorcyclists on the maintenance of tyres and spark plugs. Additionally, a total of 500 units of new and SIRIM approved helmets will be exchanged with the unsafe, old or worn out helmets at 4 locations this year, courtesy of KHI Helmets Industries (M) Sdn. Bhd. and AEON Credit Service (M) Bhd.

HLYM will conduct the 18th Yamaha ‘Balik Kampung’ Road Safety Campaign at the following locations:

Participants of the 15 point maintenance check will receive a free safety vest, courtesy of Pacific & Orient Insurance Co. Bhd. and MMSDA, and a Yamaha palm-sized safety leaflet.

The 18^th Yamaha Balik Kampung Road Safety Campaign benefits from continuous support and unwavering commitment from Kementerian Pengangkutan Malaysia (MOT),Jabatan Keselamatan Jalan Raya Malaysia (JKJR), MIROS, Jabatan Pengangkutan Jalan Malaysia (JPJ), Majlis Perbandaran Bentong and Polis Di Raja Malaysia.

Official Press Release by HLYM