Kuala Lumpur, 1 February 2013 –Ducati Malaysia (Next Bike Sdn Bhd), a company under the national conglomerate NAZA Group of Companies is ushering in the Chinese New Year with the launch of a new Ducati Monster model and an incredible festive Chinese New Year promotion that will certainly tempt Ducati lovers! Kick-starting 2013, Next Bike is introducing the latest addition of the brand’s fan-favourite – Ducati Monster, during the month of the Chinese (Lunar) New Year. The year of 2013 also marks the 20th Anniversary of Ducati Monster. First shown at the Cologne motorcycle show back in 1992, the original Ducati Monster design, which was innovative and ahead of its time, went into production in 1993; creating the modern “naked” segment and becoming Ducati’s best-selling model. Now 20 years later and through its gradual evolution, the Ducati Monster is still world renowned for its uniquely iconic style, with 250,000 units of Monsters sold across the globe.
The Monster family reaches a milestone 20 years of production in 2013 and Ducati Malaysia celebrates the 20th Anniversary of the iconic naked motorcycle by launching the latest Ducati Monster.
According to Datuk Wira SM Faisal Tan Sri SM Nasimuddin, NAZA Group of Companies Joint Group Executive Chairman, Ducati Monster went into production in 1993, creating the modern “naked” segment and becoming the Ducati’s top selling model and world-famous icon of design with more than 250,000 units sold worldwide. After 20 years, Ducati Monster is still roaring ahead and continues to write its own history and legacy. The Ducati Monster offers more than merely a stylish ride – it gives owners a unique identity and way of life. In Malaysia, there are currently 900 Ducati Monsters on the road, and the number is ever growing.
Standing proudly alongside the exclusive Monster Diesel, 696, 796 and 1100 Evo, the new Monster is part of a bold range of lifestyle motorcycles engineered with high attention to user-friendly and safety-conscious detail, ensuring the Monster’s cult status remains as authentic as ever.
With stylish Trellis frames, excellent chassis components and torque-laden, Desmodromic engines giving that unmistakable sound and character, the entry-level Monsters provide a desirable entrance into the world of Ducati.
Ducati enthusiasts won’t have to wait much longer before the dynamic new Monster makes its way into Malaysia . . . listen carefully and you may even hear the echo of its unmistakable roar.
In celebrating the Chinese New Year, Ducati Malaysia offers a spectacular Chinese New Year promotion that assures customers a low interest rate from 1.99% for up to 7 years. If ever there were a time to consider purchasing that Ducati customers have been eyeing, this is it!
Ducati bikes are best known for their unique and signature sound, superb performance and handling, offer much more than just a trendy ride around town. The brand is iconic and ownership of a Ducati symbolizes a zest for life, wealth of experience and appreciation of the finer things in life. Ducati ownership is a lifestyle, one that is adventurous and shared by many passionate Ducatisti all over the globe. The sustainable resale value of Ducati bikes makes them a wise and thrilling investment!
More exciting information about Ducati Malaysia may be obtained at http://www.ducati.com.my and http://www.facebook.com/DucatiMY. Follow @Ducati_MY for the latest updates and offerings of Ducati. For more information, please contact Ducati Centre Malaysia at 03-7953 2888.