2014 Vespa Primavera launched by NAZA Premira – a revitalized favourite – RM11,888

NAZA Premira Sdn Bhd, the sole and official importer and distributor of Vespa scooters in Malaysia, introduced the Vespa Primavera – a brand classic with a refreshed look, in an official launch ceremony at the ACME South Café in Bangsar.

The Vespa Primavera, originally launched into post-war Italy in 1968, was the scooter that brought a breath of fresh air to a changing world in the form of stylish mobility. It went on to become one of the most admired and enduring models in the brand’s history; also making Vespa into the worldwide phenomenon that it is today. Now the legendary two-wheeler has returned to delight a whole new generation of scooter enthusiasts. 

The new Primavera sports a more streamlined look with key elements echoing the image of the stylish Vespa 946. Youthful, innovative, swift and dynamic, the Primavera combines the most advanced Piaggio technology with a host of contemporary features to offer a gleaming new design that fits hand in hand with this model’s story.

Present at the official launch were Mr. Brendan Ang, Area Sales Manager, Piaggio Asia Pacific, Mr. Abdul Hamid Ismail, Senior Vice President, NAZA World Group of Companies, Mr. Zakaria Ismail, Senior Vice President, NAZA World Group of Companies and Mr. Farouk Faisal, General Manager of NAZA Premira Sdn Bhd.

“Vespa has rejuvenated a classic by combining key features of the much-loved Primavera with the latest Piaggio technology. The new design is remarkably trendy, more comfortable and stays loyal to the history of the original model. It’s a sophisticated ride with improved fuel efficiency, smooth power delivery and enhanced riding pleasure; making it ideal for maneuvering through the hustle and bustle of city streets.” stated Datuk Wira Hj SM Faisal Tan Sri SM Nasimuddin, NAZA Group of Companies Joint Group Executive Chairman.

He added that, “Vespa has seen increasing popularity in Malaysia recently, with more people recognizing the brand as a lifestyle product rather than just a means of mobility. We are confident that the local market will warmly welcome the Primavera’s return and that this model will capture the attention of two-wheel enthusiasts nationwide. Vespa Malaysia is proud to announce that in celebration of this iconic model’s return, we are introducing a 1 year or 10,000km warranty specifically applicable for the Vespa Primavera. This is a market first and will redefine customer care.”

“To date, we have 9 dealer networks in Peninsular Malaysia that comply with the Piaggio Corporate Identity (CI) and we aimed to add on another 11, making it of 20 dealer networks across Malaysia,” Datuk Wira HJ SM Faisal furthered.