Petaling Jaya, 28 May 2013 – Boon Siew Honda Sdn Bhd today unveiled the All-New Wave 110 that offers higher standards, more power and better efficiency, providing enhanced riding experience to bikers. Built on Honda values and the success of its Honda Wave 100 which was introduced in 2006 and sold an impressive 274,000 units, the All-New Wave 110 is set to delight discerning bike lovers who prioritise value added performance, fuel efficiency and stylish. The All-New Wave 110 is packed with high value features that makes it a “One for All” bike brings more joy of riding to more customers. 
Speaking at the launch, Managing Director and Chief Executive Officer of Boon Siew Honda, Satoshi Okada said, “With the tagline, ‘Satu Untuk Semua’ or ‘One for All’, the All-New Wave 110 is living up to the demands of today’s riders who want more value. We are confident that the All-New Honda Wave 110 will captivate with its superb riding and new value added features.”
“Since its first introduction, the Wave has remained popular among Malaysians for its practicality, efficient fuel consumption and dynamic performance. The key to our success is our level of customer satisfaction. At Boon Siew Honda, we always provide customers with the joy and satisfaction of global quality. The launch of the All-New Wave 110 attests to our continuous efforts to enhance our products. With the All-New Wave 110, we have raised the bar in innovation and advanced technology in a bike. The All-New Wave 110 is an ideal fit for everyone who expects more from a bike. It comes with improved engine, advanced safety features, and a more rugged and modern look.”
The All-New Wave 110 is powered by a 4-stroke engine that gives maximum horsepower of 5.64kW (7.67PS) at 7500 rpm and maximum torque of 8.32N.m (0.85kgf.m) at 3500 rpm. Meeting Euro-2 emission standards, the engine of the All-New Wave 110 gives cleaner emission and better performance. This improved engine gives higher fuel efficiency at 52.5km/l, traveling an impressive 3.1km further to a litre as compared to its previous generation of Wave 100 that give a fuel efficiency of 49.4km/l. The result was tested in ECE 40 mode.
Safety features of the All-New Wave 110 have been further emphasised for riders. To improve visibility for the rider and of the rider to other motorists especially at night and in low light conditions, the tail light and headlight have been redesigned. The new tail light gives bright, sharp luminescence with clear rear signaling. The headlight features multi-reflector halogen lamp that gives an intense, crisp and bright beam to provide better lighting especially in low light conditions. All lighting are tested and comply with UN R53 Lamp installation, R3 Reflector, R50 Lamp performance and R112/R113 Headlamp requirement. Safety when braking is also enhanced; the All-New Wave 110 calls on its Front Disc Brake (applies only for DX variant) to modulate the braking power for a safe ride at all times. Giving a quieter and more comfortable ride where noise emitted is reduced and heat is diminished is the new Exhaust Pipe with thermal protector. This new exhaust also provides added safety from heat. Comfort is extended to the handlebar where the switches are ergonomically placed for natural hand movements and more user-friendly.
Riders will find the U-Box of the All-New Wave 110 spacious enough to store their personal items, providing the added convenience of storing belongings securely.
The rugged looking Cast Wheel does not just look robust; it is durable against most city terrains. And complementing the new look of this much-favoured bike is modern body stripes and sleek colour options that make it more stylish.
The All-New Wave 110 comes in two variants. The Wave DX110 comes in Pearl Magellanic Black, Euphoria Red Metallic and Coral Orange Metallic with on the road price of RM4,498.00.
The Wave S110 comes in Pearl Magellanic Black, Euphoria Red Metallic and Vital Blue Metallic with on the road price of RM3,898.00. Both variants come with 1 year comprehensive single rider insurance and a warranty period of 2 years or 20,000km. The model is available at all authorized dealerships now.
Boon Siew Honda believes that the All-New Wave 110 is a refreshing bike and will be welcomed by Malaysians for its quality. The company has set a target to sell 30,000 units of All-New Wave 110 by the end of this year. Boon Siew Honda has a set a total sales target of 260,000 units in year 2013, which comprises cubs and, CKD and CBU models.
For more information, please visit www.boonsiewhonda.com.my or call the Boon Siew Honda Toll-Free number at 1800-88-3993 (Monday to Friday, 9am – 5pm, except for public holidays).
