Kuala Lumpur, 23 April 2013 – The Kuala Lumpur International Motor Show 2013 (KLIMS13) is turbo-charging towards the biggest motoring event in the country. Following the hotly anticipated announcement in January this year by the Malaysian Automotive Association (MAA) that the triennial motor show will take place between 15 and 24 November at the Putra World Trade Centre, the event has garnered overwhelming response from the automotive industry players and the general public.
Datuk Aishah Ahmad, President of MAA said “KLIMS13 will be ushered in amidst exciting times this year where car marques are coming onboard with renewed vigor in their sales and promotion effort to capture the market’s attention. The automotive industry players are positioning themselves to crystallise their strategic plans following the result of the general election and in anticipation of the new National Automotive Policy (NAP) announcement. The automotive landscape is also shifting into higher gear in the EEV or energy-efficient vehicles market.” Frost & Sullivan has forecasted that hybrid vehicle sales will reach 35,000 units this year, a double increase from last year’s recorded figures. Statistics from MAA on the sales of hybrid vehicle in 2012 totaled 15,355 units.
Datuk Aishah Ahmad added “The automotive industry in Malaysia has accelerated from a good start this year. The industry has jumpstarted from an epic record in Total Industry Volume (TIV) of 627,753 units achieved in the previous year, breaking the record achieved in year 2010 of 605,156 units. The first two months of 2013 have also recorded an increase of 18% in TIV at 100,042 units as compared to the corresponding months last year.”
Jumping on the bandwagon to aggressively promote their car marques this year, include brands such as Chevrolet, Ford, Hyundai, Infiniti, Lexus, Nissan, Peugeot, Proton, Toyota and Subaru which are slated to make a show impact at KLIMS13.
Plans are on the drawing board from Ford to unveil a new powertrain and launching a class-leading vehicle at KLIMS13. David Westerman, regional manager, Asia Pacific, Ford Export & Growth Operations, said, “Ford’s participation at KLIMS13 aims to excite and engage visitors with an interactive showcase at the Ford stand, as well as our full line-up of One Ford vehicles in Malaysia with class-leading features, design and smart technologies.”
Dato’ Samson Anand George, COO of Nasim Sdn Bhd said “We are pleased to be participating in the most anticipated motor show of the year in Malaysia. Peugeot is often in the limelight at international motor shows and Peugeot’s display at KLIMS13 will be no different.”
Announcing the theme for Nissan Malaysia at KLIMS13 as ‘The Innovation that Excites’, Dato’ David Chen, Executive Director of Edaran Tan Chong Motor Sdn Bhd (ETCM), commented that “Innovation will be the fuel for Nissan to bring greater driving pleasure and to keep people excited with all of Nissan’s models.” He added that “Nissan will also be showcasing its latest innovation in producing zero emissions while still providing uncompromised driving pleasure as well as upholding ETCM’s commitment towards preserving the environment.”
KLIMS13 carries the theme of “Efficiency in Motion” that echoes the rising concern of both consumers and industry alike. KLIMS13 is poised to showcase cutting edge vehicles that support our environmental consciousness amidst performance cars, concept cars and super cars.
MAA announced that 90% of the exhibition space has been taken up by exhibitors. MAA has secured the entire exhibition halls at PWTC for KLIMS13. Based on the response, MAA has projected that KLIMS13 will be a bigger show this year round, with exhibitors taking up bigger space. KLIMS13 will cover 30,000 square metres of gross exhibition space with over 150 exhibitors and an expected turnout of over 330,000 visitors.
KLIMS13 can now be found on social media – Facebook (www.facebook/klims13), Twitter (www.twitter.com/klims13) and PinInterest (www.pinterest.com/klims13). KLIMS13 Contests and promotions will be introduced soon via these media.
KLIMS13 is organised by the Malaysian Automotive Association and will be held from 15 to 24 November 2013 at the Putra World Trade Centre. For more information on KLIMS13, logon to www.klims.com.my.