HLYM launches Yamaha Balik Kampung Road Safety Campaign 2015

Hong Leong Yamaha Motor Sdn Bhd (HLYM) launches Yamaha Balik Kampung Road Safety Campaign 2015 in Bentong, Pahang.

Hong Leong Yamaha Motor Sdn Bhd (HLYM), the Malaysian Yamaha motorcycles assembler and distributor, has initiated its annual Yamaha Balik Kampung Road Safety Campaign 2015 last weekend.

Organised by HLYM, the annual campaign marks its 17th edition this year and is focuses on raising awareness of rider safety during the annual Hari Raya holidays. This campaign’s 2015 edition was launched last weekend in the Bentong Bus Terminal, Pahang, which is the campaign’s first venue.

Present to launch the campaign were Road Transport Department director general YB Datuk Sri Ismail Ahmad, HLYM’s managing director Datuk Jim Khor, and Motorcycle & Scooter Dealers Association (MMSDA) chairman Mr Wee Hong.

Similar to previous editions, the campaign sees HLYM offering a free 15-point bike checks to all motorcyclists at selected venues. Furthermore, the check applies to all motorcycles regardless of brand.

Participating motorcyclists will benefit with advises on the importance of periodic motorcycle maintenance, plus greater sense of safety from the Yamaha Safety Riding Science (YSRS) demonstration. The latter was aimed to educate motorcyclists on safety riding skills from a scientific approach and will be conducted at all campaign locations.

Motorcyclists that successfully participate in this campaign will also receive several goodies. These include a free safety vest courtesy of campaign partners P&O Insurance, followed by a Yamaha booklet that feature the launch event’s highlights, safety tips as well as reflective stickers.

This year, the Yamaha Balik Kampung Road Safety Campaign 2015 will be held in the following locations starting from 9am:

1. July 4 – Bentong Bus Terminal Carpark, Bentong, Pahang
2. July 7 – The Store open carpark, Batu Phat, Johore
3. July 9 – Pejabat Penghulu Mukim Changkat Jong, Langkap, Perak
4. July 11 – PLUS Office (KL-bound) @ Batu Tiga Toll Plaza, Sha Alam, Selangor.

The campaign this year is supported by a number of governmental bodies. These include the likes of the Road Safety Department of Malaysia (JKJR), Malaysian Institute of Road Safety Research (MIROS), Road Transport Department of Malaysia (JPJ), Ministry of Transport (MOT) and other relevant agencies.

The campaign is enhanced further by the support of several NGOs as well. These include tyre maker FKR who will station their technical advisors at each of the campaign’s locations to conduct checks and advise motorcyclists on tyre maintenance. Next comes KHI Helmets and AEON Credit Services, who have also entered their support by supplying up to 100 new SIRIM-approved helmets that will be given away for free to replace unsafe, old or worn out helmets at each location.