The all-new 2015 Honda Fit arrived at the 2014 SEMA Show in strength, with personalized versions on display in the Honda booth, quickly winning the coveted SEMA Award as the “Hottest Sport Compact” at a ceremony formally opening the show. The Honda booth at the SEMA Show is highlighted by the Fit customized by Tjin Edition, voted as the Fan Favorite in the 2015 Fit Performance Project, which enabled fans to track the build processes of several teams through an interactive Honda Tumblr site.
“The 2015 Fit is a worthy addition to Honda’s strong heritage of developing tuned sport compact vehicles, and it wears the mantle of ‘Hottest Sport Compact’ well,” said Jeff Conrad, SVP & General Manager of Honda Division, American Honda Motor Co, Inc. “Fun to drive, versatile and a great value, the new Fit does so many things right, and it’s great to see it becoming a popular platform for owner personalization.”
Over the past few months, Honda and its fans followed the progress of six build teams that customized the all-new 2015 Fit through an ambitious project vehicle program and interactive Tumblr experience dubbed the 2015 Fit Performance Project. The six build teams, Tjin Edition, voted Fan Favorite; Bisimoto Engineering; Kontrabrands; MAD Industries; Spoon Sports USA; and the award-winning Kenny Vinces, each personalized the Fit virtually in public, something rarely seen in a very competitive industry. Photos, video and animated GIFs of the transformations in progress were posted throughout the campaign at hondaloves.tumblr.com where fans ultimately voted for their favorite build.
Three additional personalized 2015 Honda Fit vehicles are on display in the automaker’s booth including a Fit B-spec race car prepped for competition by Honda Performance Development (HPD), Honda’s North American racing company; a Fit loaded with available dealer-installed Honda Genuine Accessories; and an additional Fit personalized by prominent tuner, Bisimoto, on behalf of Norm Reeves Honda in response to fan feedback prompted through the 2015 Fit Performance Project.
HPD is back at the SEMA Show displaying its extensive line of racing engines which are available for purchase for sanctioned racers in North America. HPD has long supported grassroots through pinnacle racing, and the display highlights the broad spectrum of available engines ranging from go-cart motors to IndyCar and ALMS engines.
via: Honda World PR