Shell Advance Ultra with PurePlus technology unveiled in Sepang, Malaysia – first motorcycle oil made from natural gas – available in Jan 2015

Shell-Pureplus
Shell Malaysia Trading MD Tuan Haji Azman Ismail (3rd from left) with Shell Lubricants Global Marketing GM Andrew Hepher and Motorcycle Oil Tech Manager Leo Kin Mun at the new Shell Advance Ultra soft launch

Shell provided a sneak peek into the Shell PurePlus Technology that will soon be incorporated into the Shell Advance Ultra premium motorcycle oils. This technology produces a high quality base oil from natural gas, instead of crude oil, yielding superior performing lubricants. The combination of these base oils and advanced additive technology will produce Shell Advance Ultra premium motorcycle oils with improved performance benefits.

Shell PurePlus Technology is a revolutionary gas-to-liquid (GTL) process, developed over 40 years of research that converts natural gas into crystal-clear base oil with virtually none of the impurities found in crude oil. The base oil is produced at the Pearl GTL plant in Qatar, a partnership between Shell and Qatar Petroleum, and the world’s largest source of GTL products today. GTL base oil provides enhanced viscosity, friction and volatility performance compared to more prominently used traditional base oils made from crude oil. Through the integration of the gas value chain in Qatar and Shell’s global Lubricants Supply Chain, Shell Advance Ultra with PurePlus Technology will be made available to motorcyclists in Malaysia from January 2015.  

Shell Advance Ultra with PurePlus Technology natural gasShell conducted a perception trial in Malaysia, which saw riders using different motorcycle bikes and engine capacities, riding through different Malaysian motorways, trunk roads and hilly terrains, to get initial reactions from opinion leaders on the use of the new Shell Advance Ultra motorcycle oil in their bikes. The most significant result was that at the end of the trial, 77% of riders[ A perception trial was conducted with a group of 13 bikers using the new Shell Advance with PurePlus Technology and Shell V-Power 97. Total mileage covered approximately 800km, routes included highways, trunk roads, hilly terrain, Multiple road bends and curves in Peninsular Malaysia
] claim to experience smoother ride and more power with the combination of the new Shell Advance Ultra with PurePlus Technology and Shell V-Power 97.

Some of the reactions from this trial included:
Thirty eight year-old Puon Swee Loong, owner of a 3-year old 800 cc Italian superbike, said “The bike feels brand new and it’s very obvious at full throttle. I have never experienced my bike stretching to 180km distance before the next refuel.”
Owner of a 4-year old Austrian 1000cc superbike, Rossaedi Bin Hamid, said “I finally understand the importance of starting with a clean engine. Shell has helped me to remove residue thoroughly from the previous oil I was using so that my engine only contains this new Shell Advance Ultra, for a full-on experience!”
Zulkhibri bin Mohd Yusof, 40, who rides a 4-year old Japanese 650cc bike, said, “From first to second and third gear, the response was fast and clutch-changing was very smooth with this new Shell Advance Ultra with PurePlus Technology.”
Leo Kin Mun, Shell’s Technology Manager for Shell Advance, said, “We are working very hard to deliver this technology in our Shell Advance Ultra range of motorcycle oils. Our customers can expect better performance benefits as well as our most advanced and latest lubricant technology in this premium product.”

“There is a growing population of big capacity engine motorcycles in the country. With the new Shell Advance Ultra with PurePlus Technology, we have a first-of-its-kind lubricant with the potential to not only meet but also exceed the performance requirements of today’s high capacity and performance motorcycle engines,” Shell Malaysia Trading Sdn Bhd Managing Director Tuan Haji Azman Ismail said.

The 2015 season of the Shell Advance Asia Talent Cup will see Shell Advance Ultra made with this ground-breaking Shell PurePlus Technology being used in the racing motorcycles. Our drivers of the future will be riding their bikes with this premium motorcycle oil of the future.

Watch this space to learn more about the product as Shell Advance Ultra with PurePlus Technology will be on sale in the Malaysian market from January 2015 with two viscosity grades 10W-40 and 15W-50. ENDS.

Shell PurePlus Technology
Shell has created an entirely new way to produce synthetic base oils, the main component of motor oil, from natural gas instead of crude oil via our patented Shell PurePlus Technology.
Base oils are the key component of finished lubricants, making up on average of 75-90% of the end product and so this is a significant step-change in the industry.
Pearl GTL produces 140,000 barrels of liquid products per day and has the capacity to produce up to 1 million tonnes of base oil per year.
Pearl GTL is a fully integrated facility capturing the entire gas value chain – from offshore development and onshore gas processing to the conversion of gas to hydrocarbon liquids and the refining to finished products.
Once produced, the base oil from Pearl GTL is shipped to the Shell dedicated storage hubs in Houston, Hamburg and Hong Kong.
From the hubs, GTL base oil is transported to a Shell lubricant oil blending plant. Shell has a global network of 50 lubricant oil blending plants.
At the Shell lubricant oil blending plants, the GTL base oil is blended with special chemical additives to produce cutting-edge finished motor oils and Shell will soon make motorcycle oils here as well. The motor oils are then packed and sent to the market.
The products reach end-consumers directly via retail outlets (general and motor shop shelves) or indirectly via dealer or independent vehicles workshops. Shell has a strong global distribution network of 150 distribution facilities and 2,000 distributors.

Shell Advance Ultra
Shell Advance Ultra provides Shell’s ultimate protection and performance for all modern motorbikes, whatever their engine size. It delivers excellent control with smooth gear changes, and a more enjoyable ride thanks to reduced noise and vibration. Its fully synthetic technology helps to prolong the life of your engine. Available in viscosity grades: SAE J 300 10W-40 and 15W-50. Both formulations meet: API SM and JASO MA2.

Perception Trial:
Shell Malaysia Trading Sdn Bhd conducted a perception trial with a group of 13 bikers using the new Shell Advance with PurePlus Technology and Shell V-Power 97 over a fully-board 2 Day 1 Night riding trip with pre-determined route. Total mileage covered approximately 800km, routes included highways, trunk roads, hilly terrain, Multiple road bends and curves in Peninsular Malaysia. Bikes were of different make, model, engine capacity and bike age. Trial methodology includes perception of bikers upon using the new Shell Advance with PurePlus Technology. Existing engine oil was drained out before the trial commenced and engine was flushed two times with the new product. New product of biker’s preferred viscosity grade was filled into engine. An oil sample was collected from each bike for oil analysis right after change to the new product. The same set of parameters will be measured through the analyzing 0km and 5,000km oil samples – the changes will be able to support or not support another potential benefit/ marketing claims.

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