2011 Honda Wave Dash 110: My Secret Obsession by Boon Siew Honda

(From left) Mr. Tan Hui Jing, Director and Chief Sales & Marketing Officer; Mr. Satoshi Okada, MD & CEO and Mr. Yasushi Omika, Chief Engineer of Honda R&D Southeast Co. Ltd.

Boon Siew Honda has released new bike for the All Mode Mighty that is the Honda Wave Dash 110. This is the second series in the All Mode Mighty series, the previous one is 2010 Honda Wave 110 RS. What makes this event more special is that, I was there! Thank you to Boon Siew Honda!

2011 Honda Wave Dash 110cc in Luminious Orange

The engine is the same that has been installed for the 2010 Honda Wave 110RS, so there are no horsepower increase or upgrade in the torque section. It remains at 6.22kW/7500RPM with 8.59Nm/5500RPM of torque. The differences that we can see is in the overall design which is more sporty and aerodynamic. Fuel tank is able to fit 3.7 liter of petrol which doesn’t seem much, but the fuel efficiency of Honda bikes can still bring this bike far enough.

This bike has been nicknamed ‘My Secret Obsession’ which translates to ‘ Kekasih Gelapku’ in BM. This has been clarified by Mr. Tan at the event that means the bike is beautiful that it might become your second lover.

Mr. Yasushi Omika, Chief Engineer of Honda R&D Southeast Co. Ltd.

There are 2 models available that is the Honda Wave Dash 110 RSR and Honda  Wave Dash 110 RS. The RSR is the full spec version where you can get the electric starter whereby the RS version only have kick starter, other than that everything is much the same. RSR comes in two colours that is Vivacity Red and Luminous Orange. RS version comes with 3 choices of colour that is Vivacity Red, Mariana Purple and Vital Blue Metallic. The RS is 2kg lighter at 96kg from the RSR version that is at 98kg which might helps to get better mileage.

The price for 2011 Honda Wave Dash 110RSR is RM5,268.00 and 2011 Honda Wave Dash 110RS is RM4998.00 on the road with 1-year comprehensive single rider insurance. Available at Honda dealers starting from 15th May.

UPDATE (29/04/2011): Official press release included after the jump

Honda also announces the winners for the lucky draws as follows:
Grand Prize Winners of Honda Genuine Oil Campaign
1. Kaahaa A/P Ai Ting from Sik Kedah
– Prize: Honda Icon
2. Gan Chin Kiong from Malacca
– Prize: Honda Wave 125x Ultimo

26 more pictures after the jump 

Official press release:

HONDA DASHES IN WITH A NEW SPORTY CUB
Honda Wave Dash Maximizes the Joy of Riding with Aerodynamic Form and Sporty Exterior Design

Kuala Lumpur, 28 April 2011 – Boon Siew Honda Sdn Bhd today introduced a new sporty ride, the Honda Wave Dash, as it continues to captivate bike lovers who prioritise advanced performance, comfort, safety and design in a motorcycle.

The Honda Wave Dash is the second product in the “All Mode Mighty Series” and enhances Boon Siew Honda’s product offerings in the 110cc to 115cc market segment, consolidating Honda’s leadership position in the cub segment.

Managing Director and Chief Executive Officer of Boon Siew Honda, Satoshi Okada said, “The mid size cub market is expected to increase drastically as more new models enter the market, providing more choices to riders. The competitively lower prices of the bikes in this segment are now accompanied by sleek exterior designs and enhanced features. This aptly describes the new Honda Wave Dash as we seek to enhance the joy of riding for our customers”.

He said, “We are pleased to introduce the new Honda Wave Dash that meets the expectations of riders who want a sporty motorcycle that gives the thrill of speed, and offers excellent fuel efficiency while remaining affordable. We will continuously enhance our products to offer both advanced technology and innovative design as desired in a motorcycle. The Honda Wave Dash is the ideal motorcycle with a stylish exterior and advanced performance, which also features Honda’s essence of reliability and durability.”

“The Honda Wave Dash shares the main components with Honda Wave 110. This new model incorporates a balance of performance, design and functionality. The new Honda Wave Dash captivates with its new value added features while still offering high performance, comfort and a superb riding experience,” Okada added.

The market for the mid size cub segment (110cc-115cc) in 2010 was 110,000 units. With the introduction of Wave Dash, Boon Siew Honda set an optimistic target to capture 50% market share of the mid size cub segment in 2011.

The Honda Wave Dash is also equipped with the latest environmentally friendly technology. The bike is powered by a new advanced 4 Stroke Engine to give maximum horsepower at 6.22KW / 7,500 RPM and maximum torque at 8.59Nm / 7,500 RPM.

The overall chassis of Honda Wave Dash with its Aerodynamic Upper & Lower Cowl reduces wind noise and ensures stability while in high speed cruising. One of the advanced features for the RSR Model is the stylish 5-spoke Gold Sports Rims which will turn heads while the Front Disc Brake ensures better safety.

The Sporty Exhaust Silencer and Heat Protection of Honda Wave Dash accords an advanced comfortable ride; the exhaust sound is muffled and pillion rider is protected from the hot exhaust pipe. The stylish Aluminium Rear Foot Rests are well placed on both sides and the ergonomic switch arrangements strategically located on both handles will ensure better responsiveness. The Multifunctional Speedometer with clear visible gauges and indicator allows easy and quick monitoring of speed while riding.

Giving this model a sportier and stylish look are the integrated headlight and the Diamond-shaped Rear Light. The bike also has a Double-glow Shuttle Lock System to ensure advanced safety. Capping off its many features is a useful Multipurpose U-Box for belongings to be stored securely.

The new Honda Wave Dash is available in 2 models: the RSR Model (with Electric Starter) and the RS Model (with Kick Starter); and comes in 5 stylish colours. The RSR is available in Vivacity Red and Luminous Orange while the RS comes in Vivacity Red, Mariana Purple and Vital Blue Metallic.

The new Honda Wave Dash will be available at all authorized Boon Siew Honda dealers from 15th May 2011. The recommended on the road price with 1 year Comprehensive-Single rider insurance for the Honda Wave Dash is RM5,268.00 for RSR Models and RM4,998.00 for RS Models.

For more information, please call the Boon Siew Honda Toll-Free number at 1800-88-3993 or visit www.boonsiewhonda.com.my.

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