PETALING JAYA, 5 February 2013 – Traffic jams are all too common in Malaysia but if you’re looking to beat about the long lines of cars, there’s no better way than to get aboard a stylish Vespa and sail through all the road stress. NAZA Premira Sdn Bhd, the sole and official distributor of Vespa scooters in Malaysia today unveiled the vibrant and trendy Vespa LX 150 Apple Edition at the Vespa 3S Centre located in Petaling Jaya.
Present at the launch were Datuk Wira SM Faisal Tan Sri SM Nasimuddin, NAZA Group of Companies Joint Group Executive Chairman and Mr. Nik Danial Nik Mahmood, Vice President of NAZA Two Wheel Division.
The bitten-apple concept comes from the most successful and memorable Vespa advertising campaign that was first made popular in Italy, 1969, and was enjoyed for decades thereafter. The slogan for the advertising campaign – “Chi Vespa mangia le mele”, roughly translated into English meant “If you ride a Vespa, you take a bite out of the apple”. The apple symbolized health, youth, summer fun and a ‘forbidden fruit’ of paradise – one that is attractive, nourishing and wanted by many. To take a bite of the apple connotes a cheeky and bold act that set’s one apart from the rest and is greatly enriching. With this in mind, the Vespa LX 150 Apple Edition was designed to be a unique version of a well-loved classic that only a great few can have the pleasure of owning, to the envy of many others. It’s bitten-apple graphics are playful, vibrant and an homage to part of Vespa’s history. (more…)