NAZA Bikes and TBR Asia have debuted the first fruit of their partnership since the two brands announced their collaboration last year. The NAZA Blade TBR 2013 Edition, available in 650cc and 250cc variants, is based on the recently launched and widely popular NAZA Bikes Blade.
TBR Asia was officially appointed Malaysian distributor for Two Brothers Racing, a company world renowned for their after-market exhaust system and high performance accessories for bikes, in October 2011. The NAZA Blade TBR 2013 Edition has been jointly-developed by Two Brothers Racing, USA, and NAZA Bikes, Malaysia, with racing performance and good aesthetics in mind.
The NAZA Blade TBR Edition is a stylish upgrade of the original model, which boasts a signature Two Brothers Racing high performance exhaust system that is lighter than the standard exhaust and increases the bike’s horsepower by 5%. NAZA Blade TBR 2013 Edition – 250R and 650R are priced at RM18,000.00 and RM 26,000.00, respectively.
With custom designed decals that are poised to attract the attention of riders and enthusiasts alike, the NAZA Blade TBR Edition is set to impress. Bold livery with TBR logos, strong colours and edgy designs line the fairings to give the bike a truly unique Two Brothers Racing flavour. Other upgrades include a newly designed seat and an upgraded brake line; however this is only available for the NAZA Blade 650R TBR 2013 Edition.
The NAZA Blade range consisting of the naked bike, cruiser and sports bike of 250cc and sports bike of 650cc variants are great line-up from NAZA that caters to bikers who are seeking the 250 cc and 650cc models at affordable pricing. The NAZA Blade is certainly value-for-money with specifications which include Double Overhead Cam (DOHC) and Electronic Fuel Injection (EFI) equipped, 75 degree V-twin engine for the 250 and 90 degree V-twin engine for the 650. Double front disc brakes come with the sports model.
NAZA Bikes expects potential buyers and enthusiasts to benefit from the bundled enhancements, which come with 1-year limited warranty. NAZA Blade is the product of a technology collaboration with Hysoung, a Korean motorcycle manufacturer, and when compared to other bikes in its category, it is the most affordable option on the market that also ensures quality is not compromised.
“The NAZA Blade 250cc sports bike has been the best seller in the market since 2011 with more than 120 units sales monthly capturing almost 50% market share. Thus far, NAZA Bikes has seen a total of 1000 units of NAZA Blade sold in 2012,” said Datuk Wira SM Faisal Tan Sri SM Nasimuddin, Joint Group Executive Chairman of NAZA Group of Companies.
“The ASEAN motorcycle market in 2012 is expected to reach 13 million units. The 250cc to 800cc range has experienced the biggest unprecedented growth in practically every market – especially in Malaysia, Thailand, Indonesia and Vietnam. It is a great opportunity for NAZA to become one of the key players in this range of bikes and we are taking every possible measure to ensure that we keep up with the trend,” continued Datuk Wira SM Faisal.
NAZA Bikes has set a target for sales of the 250cc NAZA Blade at 2400 units to take on 60% of the market share. To expand production capacity, NAZA World is investing RM500,000 in a new production line for the NAZA Blade range that is expected to be ready by March 2013. NAZA World also has plans to export the NAZA Blade 250cc to Cambodia by first quarter of next year and the NAZA Blade 250 cc and 650 cc to Indonesia by the second quarter of next year. Particularly in Indonesia, there is a great potential market for 650 cc as the medium income earners seek to upgrade from the underbone bike (known as a ‘kapcai’ in Malaysia).
“TBR Asia’s partnership with NAZA Bikes is in sync with the significant growth in demand for big bikes and with Two Brothers Racing’s product range on hand to enhance NAZA Bikes models, we are all set to offer the Asian market thrilling collaborations that reflect the needs and desires of the customers selecting bikes of this category. By incorporating these elements, we provide an attractive package that combines ideal performance and striking aesthetics at tremendous value,” said Ms Lovella Ng Francisco, ASEAN Regional Manager of TBR Asia..
Besides the NAZA Bikes brand, NAZA World sports a long list of internationally recognized brands such as Harley Davidson, Ducati, Aprilia, Vespa, Gilera and Piaggo and Indian Motorcycle and is currently exploring its local production capabilities.
Datuk Wira SM Faisal said, “NAZA Bikes is in the final stage of planning for local assembly of one of the international brands currently in our stable and we aim to commence operation within the third or fourth quarters of 2013. We are also delighted to share that the international principal for this brand is giving us the opportunity to explore becoming brand distributor in some ASEAN countries including Vietnam, Cambodia, Indonesia and Brunei.”
NAZA’s long term goal is to become a full-fledged manufacturer with the ability to produce Malaysian indigenous motorcycles that are internationally recognised and that can stand up to the popular Japanese brands such as Honda and Yamaha.
For more insights about the NAZA Bikes products, please contact NAZA Bikes at 03-5514 3388 or visit http://www.facebook.com/nazabikes . Follow @NazaBikes for the latest updates and offerings of NAZA Bikes.
ABOUT NAZA BIKES SDN BHD
NAZA Bikes Sdn Bhd and NAZA Bikes Sales and Distribution Sdn Bhd are companies under the umbrella of NAZA Group Of Companies. Since its incorporation in 2003, NAZA Bikes is committed to develop and manufacture more local and better components to compete with the more established makes. The aim is to create a “Malaysian Motorcycle” designed and built by our local talents. Located in Shah Alam, NAZA Bikes factory was officiated by former Prime Minister, YAB Tun Abdullah bin Haji Ahmad Badawi in 2003 at the specially built 24,000 sq ft NAZA Bikes plant which includes its research and development centre, assembly lines, pre-delivery inspection, after sales and distribution centre before the products being sent nationwide. The motorcycles produced by NAZA are in collaboration with its partners from Korea, Taiwan and China.
NAZA Bikes has successfully introduced 14 different models of motor bikes ranging from mopeds, scooters, bikes and cruisers for the past 6 years. The names of the first two bikes produced at NAZA Bikes, the ‘NAZA Symphony’ and the ‘NAZA Gemilang’ were personally chosen by Tun Abdullah in 2003. NAZA Bikes was also in the forefront of being the first Malaysian motorcycle company to introduce big bikes the ‘NAZA Blade’ and ‘NAZA Cruise’ within the 250cc to 650cc range at affordable prices in the local market. In 2006, the company successfully designed its first motorcycle using local R&D talents and resources. In 2012, NAZA introduced the latest local design kapcai, NZ125R.. The company started its export program in year 2009, began with Iran being the first country to received NAZA’s motorcycles followed by Brunei.
The NAZA Bikes models produced in its Shah Alam plants are the, NAZA NZ 125R(125cc moped), NAZA Blade 250, NAZA Blade 650, NAZA Blade 250R, NAZA Blade 650R, NAZA Cruise 250 and NAZA Cruise 650R.
About TBR Asia
TBR Asia (M) Sdn Bhd is the sole-authorized distributor for Two Brothers Racing, Inc, motorcycle performance enhancing exhausts and parts established in 2012. Regionally, it handles OEM and distribution in other key markets such as Indonesia, Thailand, and Vietnam.
Note from Eddy:
I’m thinking that this TBR Naza will definitely gives a great sound(track) for the bike. This definitely adds more enjoyment for the riders. Power also has increased to 5% and that is a good number for this special edition bike. The price at RM18k for 250R is affordable IMHO since you got that TBR exhaust already equipped!
Above is the official press release by Naza courtesy of AK from http://www.arenakereta.com
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